01 
Check recency.
Check the latest activity before prioritising an older score.
ACCOUNT INTENT & PRIORITISATIONKnow what deserves
a closer look.
Focus on the companies showing meaningful engagement. See the activity behind each label, then choose a sensible next move.
A starting point for account review.
THE ACTIVITY BEHIND THE LABEL
A little activity.
A clearer priority.
Warm, Hot or Very Hot?
See the signals that make the difference.
85 points
Hot
f. Fable Cloud Fictional example
A return visit and deeper page engagement. Worth a closer look.
Company match +10
Industry fit +20
Service page +20
Case study +15
Return visit +20
Engagement indicators, not buying stages or purchase probabilities. Below 30: no label.
FROM SIGNAL TO SENSIBLE ACTION
A signal is the start.
You make the next move.
02 
Inspect the journey.
Review service, case-study and contact-page activity for a pattern.
03 
Add account context.
Compare company fit, existing conversations and what your team knows.
04 
Choose the next step.
Research, prepare a relevant follow-up or keep watching.
Labels do not establish buying authority, budget or a guaranteed purchase stage. Company matches can be incomplete or incorrect, and return visits do not identify the person browsing.
